4 Cash-Flow Mistakes Killing Ecommerce Growth

Founder-Proven Strategies to Avoid the Pitfalls That Drain DTC Revenue

Most brands don’t fail because demand disappears. They fail because cash flow does. This playbook breaks down the 4 biggest financial mistakes ecommerce businesses make and how resilient founders avoid them.
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What’s included:

✓ Learn why pausing marketing can quietly cut sales by up to 50% in months
✓  See how delayed inventory buys lead to stockouts, cancelled orders, and weaker retention
✓  Spot the hidden cash-flow drags in your current funding strategy
✓  Get practical, founder-ready tactics to protect runway without slowing growth

Free guide. Built for DTC and retail founders
Learn how DTC brands stay competitive during uncertainty by investing in growth strategies instead of cutting costs.

Founder-Proven Strategies to Avoid the Pitfalls That Drain DTC Revenue

Most brands don’t fail because demand disappears. They fail because cash flow does. This playbook breaks down the 4 biggest financial mistakes ecommerce businesses make and how resilient founders avoid them.
‍
What’s included:

✓ Learn why pausing marketing can quietly cut sales by up to 50% in months
✓  See how delayed inventory buys lead to stockouts, cancelled orders, and weaker retention
✓  Spot the hidden cash-flow drags in your current funding strategy
✓  Get practical, founder-ready tactics to protect runway without slowing growth

Helping 10,000+ Ecommerce Brands Scale Smarter

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Get funded for Q1 with a capital partner that thinks like a founder: Strategic, Flexible, Competitive

Clearco has deployed over 3B dollars to more than 10,000 ecommerce and retail brands.

We have a front row seat to the patterns that separate the brands that stall from the ones that scale.
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This playbook distills those patterns into 4 avoidable mistakes and the moves resilient founders make instead.

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Design Capital Your Way

Mix and match deployment, structure, and payment options to create a capital strategy that adapts to your goals, and evolves as fast as your business.

Pick your funding structure

Select a one-time, upfront amount for planned initiatives (Fixed Funding) or ongoing access that replenishes as you pay (Rolling Funding).

Choose how funds are deployed

Decide whether capital should land directly in your account (Cash Advance) or flow straight to suppliers (Invoice Funding).

Set your payment approach

Opt for predictable capped weekly payments, performance-based capacity increases, or flexible early payoff.

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Our Ecommerce Founders

The capital choice for 10,000+ ecommerce brands.

Founders use Clearco to stay in control of their growth. They choose flexibility, predictability, and speed over slow approvals and rigid terms

— Natalie Holloway,
Co-Founder of
 Bala Bangles

“We may get a million-dollar PO, and now we know we don’t have to use our own cash. Especially in an inventory-heavy business, that’s a game changer.”

— Gabriel Robinson,
CFO of
‍Retrofête

“We have a very dynamic and sometimes cyclical environment, which means constant, ongoing access to capital became just as important as the product itself.”

— Marina Larroudé,
CCO & Co-Founder

“We can now design a shoe and get it to market in 10 days. That kind of speed is only possible because we have the capital to scale it.”

— Zel Crampton,
Founder of
‍Diggs

“Clearco’s team has been incredible: thoughtful, knowledgeable, and fully committed to supporting brands like ours.”

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FAQs

 Questions founders ask before getting funded

How fast can I get funded?
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In as little as 24 hours once approved.

Are payments fixed?
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Payments are capped and predictable so you can plan with confidence.

Do I have to reapply for Rolling Funding?
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No. Rolling Funding refreshes automatically as you pay.

Does Clearco take collateral?
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Clearco does not take blanket liens or personal guarantees.

Your growth should not wait.

Apply in minutes and see your available funding options.
Whether you need quick capital for inventory or ongoing access through Rolling Funding, Clearco keeps founders ready for every season.

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