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Bloomist
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August 30, 2024
Clearco Helps Bloomist Secure Artisan Products Without Tying Up Cash Flow
Headquarters
Vancouver, B.C., Canada
Industry
Home goods
Clearco Products
Fable, a home goods ecommerce brand offering sustainably crafted artisan homeware, turned an initial need for inventory funding into a long-term partnership with Clearco, leading to huge growth and product expansions
“Working with Clearco, we grew 30% year-over-year in Q4 and they helped fund a lot of that growth.”
— Joe Parenteau
Co-Founder and CEO of Fable
The Challenge
“Our inventory has pretty long lead times,” says Joe Parenteau, Co-Founder and CEO of Fable. “Certain products, whether they’re new or existing, can have tricky supply chains or manufacturing schedules, which means we need to act quickly.”
To move fast on opportunities, Joe and his team needed a capital partner with the agility to operate on their timeline, a transparent and clear funding process, and expert knowledge of how the business of ecommerce actually works.
The Solution
Fable turned to Clearco for Fixed Funding and then, Rolling Funding, beginning a long-time partnership that enables them to scale their premium lines of sustainable home decor.
“With other types of facilities, it’s very blackbox and hard to have a conversation about what’s actually happening. Whereas, with Clearco, we can have an open discussion and work to find a solution together,” says Joe.
The Results
30%
YoY growth in Q4
Funded new products that became bestsellers
Fable saw 30% YOY growth in Q4 2025 and continues to see this number trending upward into 2026. “Clearco helped fund a lot of that growth,” says Joe. “And we're still seeing good growth even though there's an immense amount of headwinds in the home goods space.”
Fable also used Clearco to fund new products, such as their hand-forged Japanese stainless steel blades, that have become bestsellers for the company.
“This was all possible because Clearco made those bets on brand new purchase orders with us,” explains Joe, who values Clearco's transparency and dedication to learning about Fable’s daily operations and long-term plans, rather than just what they need to fund today.
As a Certified B Corp, the liquidity that Clearo offers also allows Fable to be more selective about the manufacturers they work with, affording Joe and his team more freedom to choose suppliers with similar sustainability goals and responsible business practices.
