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Dew of the Gods
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April 30, 2026
Dew of the Gods Fills Large PO With Clearco Funding
Headquarters
North Carolina, USA
Industry
Mobile Accessories
Clearco Products
Oh Snap, a leading DTC mobile accessories brand, relies on Clearco’s flexible funding to help them meet high demand for a new product, cover the lag time between inventory orders and sales, and keep up with the increasing costs of customer acquisition.
“I chose Clearco to assist us with those moments of growth that too often derail a new company out of the gate. What I didn’t know then is how important Clearco would continue to be to us in our future years, especially as we began to build out our retail channel and expand into several new countries”
— Dale Backus,
Founder and CEO of Oh Snap
The Challenge
Managing 75-Day Payment Lags and Retail Expansion
“It’s getting harder and harder to break out in today’s business landscape. Having access to capital is key to staying nimble and keeping our innovation pace,” says John Cawley, Vice Chair of the Board of Oh Snap.
With rising consumer price sensitivity and increasing costs of customer acquisition, the Oh Snap team has entered a capital intensive phase of their growth. Additionally, the company is preparing for retail expansion, going from selling only three SKUs at Target to 24 SKUs across all 2,000 stored by Q2 2026.
In order to cover payment lag times of up to 75 days, John and his team need a capital stack of multiple capital providers that complement each other.
The Solution
Building a Flexible Ecommerce Capital Stack
Oh Snap first worked with Clearco in 2020 and appreciated the expertise and support that the Clearco team has always provided. At first, Oh Snap used Fixed Funding to access the capital they needed, but quickly moved on to Rolling Funding to easily open up capacity as their sales increased each month.
“I chose Clearco to assist us with those moments of growth that too often derail a new company out of the gate. What I didn’t know then is how important Clearco would continue to be to us in our future years, especially as we began to build out our retail channel and expand into several new countries,” says Dale Backus, Founder and CEO of Oh Snap.
Clearco’s ability to work alongside multiple funding partners has also been crucial to Oh Snap’s capital strategy.
“What makes Clearco different is that they recognize there can be more than one funding partner on the scene. When other companies tell us to take everybody else out of our capital stack, it limits our growth,” adds John. “To scale to where we want to go, we’ve found the combination of Clearco, Shopify, and Truist Bank to be ideal.”
The Results
Year-Round Support for High-Demand Pre-Orders
Rather than take capital only during seasonal events, Oh Snap is leveraging Clearco's Rolling Funding for year-round support: “It’s important for us to focus on continuing to raise our monthly revenue floor. When you’re a DTC business, it gets very expensive to compete with everybody for just four weeks at Christmas time or five weeks after Black Friday,” says John.
This proved to be the right strategy when the team launched pre-orders for their new Snap Grip Stand and demand far exceeded their expectations. Suddenly, they needed to quickly order more of the product to make their launch window.
“Clearco helped us pay more suppliers and raw materials vendors so we could get the product made and shipped on time,” explains John. “We wouldn’t have been able to launch without that capital.”
“As an innovation first founder, my product development team and I move fast, but we take the time to ensure that the end product will satisfy the expectations of both our current and new customers,” Dale adds. “We could take a cheaper route and materially increase risks across our distribution channels and major partners, but Clearco allows us the leeway to move fast and with the much needed room to get it right.”
