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Dew of the Gods
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April 30, 2026
Dew of the Gods Fills Large PO With Clearco Funding
Cecil & Lou, an ecommerce children’s apparel company, used Clearco’s funding to pivot their business model to selling in-stock inventory, which unlocked a new revenue stream and reshaped their growth trajectory.
“Clearco enables us to spend $500,000 in 3 days to fund our inventory, while we continue to invest in the business and tend to the everyday overhead of shipping, advertising, and paying bills”
– Blythe and Ashley McCain,
Co-Founders of Cecil & Lou
The Challenge
Funding Upfront Inventory for In-Stock Sales
Cecil & Lou built their business on pre-sale and auction-style orders, but as customer expectations shifted toward faster delivery, they needed to pivot to offering in-stock products that can be purchased immediately.
This strategy shift meant funding inventory upfront, often at a scale traditional banks couldn’t support or understand.
With limited access to capital (at most, a $150,000 maximum line of credit), they risked missing out on a growing segment of their customer base.
The Solution
Predictable, Flexible Invoice Funding from Clearco
Clearco’s Invoice Funding provided Cecil & Lou with working capital that aligned with their ecommerce business goals. Instead of being constrained by traditional lending limits, they could quickly access capital to purchase inventory and respond to demand in real time.
“Clearco enables us to spend $500,000 in 3 days to fund our inventory, while we continue to invest in the business and tend to the everyday overhead of shipping, advertising, and paying bills,” explains Blythe and Ashley McCain, co-founders of Cecil & Lou.
The Results
Revenue Growth without Business Debt
- Drove 60% of revenue
- Expanded into new customer segment
In Q1 2024, 60% of Cecil & Lou’s sales came from in-stock orders funded by Clearco, compared to 40% from pre-sale orders.
“We can use Clearco funds and get instant profit rather than wait on profits. The amount we have been funded by Clearco is paid off once we realize the inventory revenue, so we never carry debt on our business.”
By aligning repayment with revenue, Clearco’s ecommerce invoice funding allowed the team to scale without long-term financial burden or cash flow strain. The result is a more flexible, resilient business, one that can grow without sacrificing ownership.
“We have never had to take outside investors or give away a percent of our company. This is a huge benefit from working with Clearco—our company is ours.”
