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Slate Milk
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June 24, 2026
Slate Milk's Triple-Digit Growth with Rolling Funding
To accelerate growth for their plant-based milk bases, JOI partnered with Clearco to scale customer acquisition, expand marketing channels, and unlock new revenue opportunities.
“We’ve seen the biggest spikes the last 2 quarters, thanks in part to kicking off with Clearco. It’s helped us scale our marketing spend to reach more people more efficiently”
– Mike O'Hagan,
CMO, JOI
The Challenge
Scaling Customer Acquisition
JOI had developed a unique product that made it easier for consumers to create fresh, additive-free plant-based milk at home. But turning product-market fit into sustained growth required a larger audience and more sophisticated customer acquisition strategies.
Without additional capital, growth opportunities risked outpacing available marketing resources.
The Solution
Ecommerce Marketing Funding
JOI partnered with Clearco to increase marketing investment and accelerate customer acquisition efforts. The funding allowed the team to expand high-performing campaigns, grow its email subscriber base, and invest in new retention channels.
Beyond funding, Clearco introduced JOI to Attentive, a preferred ecommerce partner that helped the company launch and optimize SMS marketing.
The Results
Accelerated Customer Acquisition In Less Than 9 Months
- 537% increase in sales in under nine months
- 75% growth in email subscriber list
- 30x return on SMS marketing campaigns
Clearco helped JOI rapidly expand its reach and accelerate revenue growth. The company grew its email subscriber list by 75% and achieved a remarkable 30x return on their SMS marketing investment, leading to increased sales of 537% in just less than nine months.
“We’ve seen the biggest spikes the last 2 quarters, thanks in part to kicking off with Clearco,” says Mike O'Hagan, CMO of JOI. “It’s helped us scale our marketing spend to reach more people more efficiently.”
